Cocaine - Pija e re Super Energjitike leshohet ne evrope.

Cocaine (available again in the U.S.) is a highly caffeinated energy drink distributed by Redux Beverages. It contains three and one-half times the caffeine of the most-popular energy drink, Red Bull, symbolized by three and a half steer heads on the label. Aside from caffeine the label boasts 750 milligrams of taurine, another common ingredient found in many energy drinks.

Cocaine was pulled from U.S. shelves as a result of the FDA's decision that Cocaine was "illegally marketing their drink as an alternative to street drugs". Redux Beverages began working on a new name for the product immediately. At the end of May, 2007, the Redux team decided to change the name to "No Name:" energy drink, with the new can label (sometimes still with the original can just covered by a plastic sleeve with the new name, allowing it to be peeled off revealing the old one) featuring a large blank space for fans to write their chosen name for the drink, covering the "Cocaine" on the can itself.[citation needed] On 17 June 2007, the drink was redistributed in the U.S. under the new labeling.

However, Redux Beverages has recently announced that the drink will return to shelves under its original name in early 2008[1]. Cocaine is now being sold as "Cocaine" and can be found on the shelves of many stores around the U.S.[2]

The drink is available online or in local beverage stores around the U.S. The beverage is also available in Europe, where it has always been sold as Cocaine Energy Drink rather than Insert Name Here: (as it was briefly sold in the U.S).



In December 2006, a group of law students from Cleveland State University's Cleveland Marshall College of Law representing Americans for Drug Free Youth and the Progressive Intellectual Property Law Association filed an objection to Redux Beverage's filing for a trademark on the Cocaine name, on the basis that it was immoral.[3]

On May 2nd, 2007 it was announced via the official Cocaine MySpace page that Cocaine Energy Drink would cease distribution Saturday, May 5th, 2007. Kirby filed United States trademark application #77180241 for the name "Banned" on May 14, 2007. The FDA did not approve of the notion that a street drug was used as a marketing strategy.[4] Opinions differed on whether the probable loss of the federal trademark would affect Redux's business. Jamey Kirby, the owner of Redux and inventor of the drink, had until April 2007 to file a counterargument, but sounded unconcerned about the probable rejection.

"All I have to do is look at the orders coming in and then I just laugh at the whole thing," said Kirby, adding that the company was producing about 200,000 cases of the drink this month and expected to double that amount in January. "As long as we sell drinks, I really don't care."



One serving of Cocaine Energy Drink contains roughly as much caffeine as 16 ounces of brewed coffee or three servings of espresso. This level of caffeine may pose significant health problems to young children, pregnant (lactating) women, and people sensitive to caffeine.

Plans to export the drink to Australia have been called off, as Australia refuses to allow it due to very strict regulations of amounts of caffeine in drinks (145mg/litre - 33.8 fl. oz, the equivalent of 2 cups of coffee).



Redux Beverages has published the drink's nutrition label online.[5]

Ingredients: Carbonated Water, Dextrose, Citric Acid, Taurine, Natural Flavors, Sodium Citrate, Caffeine, D-Ribose, Salt, Sodium Benzoate, Inositol, Ascorbic Acid (Vitamin C), Sucralose, L-Carnitine, Potassium Sorbate, Guarana Seed Extract, Pryridoxine Hydrochloride (Vitamin B6), Cyanocobalamin (Vitamin B12), and FD & C Coloring.

Fat 0g 0%
Sodium 200mg 9%
Carbohydrates
Sugars 18g 6%
Protein 1g 0%
Taurine 750mg
Inositol 100mg
Vitamin B6 300% RDI
Vitamin B12 600% RDI
Vitamin C 100% RDI
L-Carnitine 50mg
D-Ribose 250mg
Guaraná 25mg
Not a significant source of saturated fat, fiber, iron,
cholesterol, vitamin A, and calcium.
Percent Daily Value is based
on a 2,000 calorie diet.

The caffeine content of Cocaine is 280 mg per serving size of 240 ml (8.2 US fl oz).

Italisht per ata qe s'din anglisht Smiley

Gb: polemiche per la bibita «cocaine»
Un nuovo energy drink sta per sbarcare sul mercato anglosassone. Molto più «forte» degli altri

Energy drink: l'illusione di essere «su di giri»

LONDRA - «Cocaine», ultima nata tra le bevande energetiche, sta per sbarcare in Gran Bretagna e si preannunciano già polemiche. Secondo quanto riporta il «Sunday Telegraph», questa bevanda che ha riscosso grande successo negli Usa contiene il 350 per cento in più di caffeina rispetto alla famossissima «Red Bull», e 750 milligrammi di taurina. Fonti della compagnia Ocke Cokey hanno assicurato che questa bevanda energizzante, che negli Stati Uniti si è presentata come «l’alternativa legale» alla cocaina, sarà messa in commercio nel Regno Unito a partire da questa estate. La versione americana contiene wasabi e cannella, uno strano composto che rende insensibili la gola e i denti, proprio come accade quando si assume cocaina. E per questo i critici sostengono che «Cocaine» non fa altro che avvicinare i più giovani all’uso delle droghe.